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  • Writer's picturePiers Mortimer

The Ultimate Guide to Getting Your Music on the Radio

How to Get Your Music Played on the Radio: 5 Key Tips

Securing radio airplay is a challenging feat, but with the right approach, you can enhance your chances. Here are five essential tips to help you get your music on the airwaves:

1. Showcase Your Best Track

Like with Spotify playlists, radio stations are selective about the songs they choose to play. Focus on your strongest, most captivating track—the one that highlights your talent and has the best chance of catching a listener's ear. Ensure it is professionally recorded, mixed, and mastered to stand out.

2. Craft a Professional Press Kit

When approaching radio stations, a well-prepared press kit is vital. This should include a professional bio, high-quality photos, and detailed information about your music. A compelling press kit helps you make a strong first impression and provides radio stations with everything they need to consider your music.

3. Consider Hiring a Radio Plugger

A radio plugger can significantly increase your chances of getting airplay by leveraging their connections with radio stations and DJs. While this service can be costly, ranging from £1,000 to £4,000 for a comprehensive campaign, a good plugger who believes in your music can open many doors. Research and choose a plugger experienced in your genre.

4. Tell Your Unique Story

A compelling backstory can make your music more appealing to radio stations. Share any notable achievements, collaborations, or unique aspects of your journey. For instance, if a well-known artist has supported or praised your music, include that in your pitch. A strong narrative can capture the interest of DJs and their listeners.

5. DIY Approach: Be Persistent and Strategic

If hiring a plugger isn't feasible, you can still achieve success by pitching your music yourself. Research radio stations and DJs that align with your genre, and tailor your pitches accordingly. Provide contact details, gig information, and ensure your social media platforms are current. Many independent and internet radio stations are open to submissions directly from artists.

How to Submit Your Music to the BBC

The BBC is renowned for showcasing new music and offers multiple avenues for emerging artists:

- BBC Introducing: Upload your tracks to BBC Introducing, where they might be featured on the BBC Introducing Mixtape hosted by Tom Robinson.

- Email Submissions: Send digital files or links to the generic music team email contacts, such as You can also email DJs directly via contact links on BBC radio show home pages.

- Metadata and Lead Time: Submit your music with complete metadata and allow at least six weeks before the release date. Send WAV files if you want immediate broadcast consideration or streaming links for feedback.

Follow Up and Be Patient

After submitting your music, give radio stations time to review it before following up. Persistence and patience are crucial, as pitching your music can be a lengthy process. With dedication and a strategic approach, you can achieve radio airplay and elevate your music career.

By following these tips, you can improve your chances of getting your music played on the radio, reaching a wider audience, and gaining valuable exposure.



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